back of the envelope book marketing plan

In 2006 I published my book “Sightlines: A Poet’s Diary”with iUniverse. While my first-line audience was friends and family, I quickly found there were second-third-and-fourth-line audiences rippling out there who were interested in my book, my topic, and by extension, in me and what I thought and had to say. I marketed “Sightlines” by every…