Creating connections through the arts and across cultures

Tag Archive for ‘back of the envelope book marketing plan’

Riehlife Back of the Envelope Book Marketing Plan for “Pen to Print” Panel at SCN National Memoir Conference, Austin, Texas

In 2006 I published my book “Sightlines: A Poet’s Diary”with iUniverse. While my first-line audience was friends and family, I quickly found there were second-third-and-fourth-line audiences rippling out there who were interested in my book, my topic, and by extension, in me and what I thought and had to say. I marketed “Sightlines” by every […]